Brand

Logo

 

Basic Icon

The primary icon draws on the CBC motto, “Love God, love others, serve the world.”

The outer circle is evocative of a globe, symbolizing the worldwide mission of CBC.

The inner lines and small dash form the gesture of a person who is reaching out with open arms, which is an image of the community and its mission to “love others.”

The two curved lines at the center of the circle form an open Bible. The open Bible and dash represent the action and illumination that emerge from the love of God.

Small wordmark

This variation of the wordmark can be used flexibly, when the large wordmark is cumbersome or unnecessary.

Large wordmark

The large wordmark and icon, seen above, conveys the message of Calvary Baptist Church. It should be used thoughtfully and with purpose.

Color

Dark

#6E0E23
RGB 110, 14, 35
CMYK 33, 100, 75, 45

Gradient

Dark, Medium colors
Blend halfway at 45 or 30 degree angle

Medium

#912F44
RGB 145, 47, 68
CMYK 30, 92, 62, 24

Typography

Headings

Helvetica Neue

Body text. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore.

LTC Caslon Regular